Around 2010, the local shortage of production capacity was basically filled, and the overcapacity of the printing industry began to appear. Of course, 2010 is only an approximate point in time, and printing companies in different fields and regions may feel different. The so-called overcapacity is actually too much supply. The higher the production efficiency and the greater the production capacity, the more fierce the market competition.

Many printing shop owners still think that if the equipment is more advanced, more efficient, and works faster than others, the cost will be lower, and then they can earn more. As a result, they continue to make products that are the same or better than others at a faster and lower cost.

In the past few years, the pursuit of the boss of the printing house was mainly embodied in a "buy": buying a printing press, buying a faster printing press, buying a printing press with a larger format, and then buying a plate-making machine and back-end processing equipment after buying the printing press.

The question is, when the hardware level of many printing houses is infinitely close, what else can the bosses fight? At this time, informatization and intelligence have come to the forefront of development and become a new round of development hotspots.

Some bosses have transformed from fighting equipment and fighting costs to helping customers with marketing planning, helping customers surpass competitors, and truly doubling their performance with zero equipment update!